We don’t subscribe.
Three words that could set the tone for what could be a thankless, time consuming exchange. The seller who needs to provide metrics in a highly accountable media landscape and has no “numbers” to show could be at a competitive disadvantage. Perhaps you sell for a locally owned and operated station that doesn’t subscribe or a privately held owner who simply isn’t of the mindset to subscribe to a ratings service.
It was almost the perfect pitch.
Welcome to Atlanta area where baseball tournaments are a common site. Players at all levels participate in amateur tournaments throughout the city. They come from near and far to compete for a prized trophy and all-important recognition.
It’s always something.
This time it’s E.V.s. as California is preparing to end all sales of gas or diesel powered cars by 2035. By then the mandate is electric vehicle sales only. The California electric vehicle sales ramp up is 35% by 2026 then 68% by 2030 and 100% by 2035.
That was the storyline connected to the collapse of Ozy Media.
If you haven’t read about the fall of Ozy, take a minute to look it up. That storyline never goes away.
Does the theme apply to anyone you know, maybe one of your co-workers who are struggling with sales? Ouch!
Does your healthcare providers office still have the small bins of pens on the counter, one labeled “used” the other labeled “fresh”? This is all part of lingering covid learning curve.As a talk radio sales manager or seller, the real task is to get a better understanding of what’s ahead.
There is a trend with many radio sellers today, and you may be falling into it, a work pattern that caps your potential.
Have you attended a sales training seminar designed to help you identify the various personalities of buyers?
Newsflash: We’re using more coupons and grabbing more BOGOS these days. Have you been to the grocery store lately? Pick an aisle, any aisle. Do we need an audit to tell us the price of almost anything you buy is at forty-year record highs? Even store-brand food is getting more expensive. Check your mailbox, some pre-covid free publications are roaring back with coupons and limited-time offers.
